Toshiba Johnson Elevators (India) launches newly designed standard type elevator "ELCOSMO-TJ" for Indian market

Toshiba Johnson Elevators (India) Private Limited (TJEI), a subsidiary company of Toshiba Corporation, is proud to announce the launch of brand new elevator series "ELCOSMO-TJ", especially developed for the upper middle segment of Indian market.  

ELCOSMO-TJ is targeted for low and mid-rise building such as mid-sized office building, residential building, and retail segment, which is the rapid growing large volume zone for elevator market in India.  Equivalent to Toshiba's other premium models, ELCOSMO-TJ offers leading edge technologies in energy consumption such as top class high efficient PMSM motors, high quality drive systems, and LED lightings to enhance energy efficiency.  

Mr. Yoshiyuki Mabuchi, Managing Director, Toshiba Johnson Elevators (India) said "Our target market was premium segment only, but by entering the upper middle segment with ELCOSMO-TJ, we aim to capture annual sales of 2,000 units per year by FY2020."

In addition, ELCOSMO-TJ will be distributed by both Toshiba Johnson Elevators (India) and our collaborating company, Johnson Lifts PVT., LTD., utilizing their sales channels. Furthermore, by employing some of the components manufactured in India, supplied by Johnson Lifts, this newly developed standard model is competitive in both cost and delivery time.  Our joint synergy will further strengthen the expansion to seek market share in the upper middle segment.

Toshiba has entered Indian market in 2011.  In 2012, collaborating with India's largest elevator company, Johnson Lifts PVT., LTD., we have formed a joint venture company Toshiba Johnson Elevators India PVT., LTD.  Since inception, (TJEI) has successfully booked over 1000 units of elevators and escalators, offering assured products with safety, security and smooth riding comfort followed by our high quality maintenance services.

India is the second largest market in the world and definitely one of most significant markets for both Toshiba and (TJEI).  We are focusing to consolidate our market share in the premium segment and at the same time, we aim to build up on the upper middle segment with the launch of ELCOSMO-TJ" Mr. Mabuchi added.


Toshiba Elevator and Building Systems Corporation
Corporate Communications Office
E-mail :
Phone :+81-44-331-7001

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